New Media Ways To Raise Capital

Monday, July 2, 2007 at 8:00pm by Site Administrator

You have an idea for a startup business but you don’t have the capital. That’s a pretty common scenario, having to bootstrap your way to success with very little funding. If you’re a local celebrity, you could pimp your wisdom out in the form of an auctioned business lunch. But what are the chances of that?

So what are your other options? What can you offer that may earn you a bit extra to put towards your entrepreneurial endeavors? If you’re still holding down a full-time job, here are a few tips that you could explore during a bit of free time.

  1. Blogging.
    Work from home, during the evening or weekends, writing about a topic you’re passionate about.

  2. Ebooks.
    Writing an ebook can give you authority. If done properly, of course. Give a few away, on a topic you know well, and you may find a market for selling your later books.

  3. Video tutorials.
    There is an enormous potential market for how-to videos on numerous topics. Video rounds out the offerings of an online information business, which of course includes ebooks.

  4. Microstock photography.
    If you have a skill for photography, you might have considered ways it could earn you some money. Before online stock photography houses, that was generally impossible for the average hobby photographer. With microstock photography websites, you could earn a few hundred to a few thousand dollars per month to put towards your entrepreneur fund.

  5. Voiceovers.
    It takes work to crack into, but if you have a versatile, clear voice, work well under deadlines, and have the minimal necessary equipment, Voice over work could be an option for a bit extra capital.

  6. Website flipping.
    If you have some skills in writing or giving a haggardly website a bit extra “bumpf”, you could pick up inexpensive websites, build them up with extra content and visuals, promote them, then sell them. It costs a bit of capital if you’re buying rather than building your own, but it can be mildly lucrative. Website flipping is different than buying a website for its monthly ad income because you are not holding the sites.

  7. Domain speculation.
    You might not become Kevin Ham and score $300M from domain speculation, but if you’re good at research and trendspotting, you could earn something extra without spending a lot. If you can’t come up with original domain names, you can sometimes find good ones at reasonable prices at Sitepoint Marketplace and Digital Point Forums Marketplace.

Getting involved in these activities of course makes you a digital entrepreneur – skills you can use when you do start up your business idea. The Internet makes relatively easy to succeed in this activities, compared with their offline counterparts, if any. If you’re successful in these smaller endeavors, you might one day find you have the capital to launch your business idea.

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  1. Great post, Raj — this is actually one I’d been planning to write, but you beat me to it!

    Comment by Scott Allen — August 6, 2007 @ 7:45 am

  2. Thanks, Scott. You could still do it. Take a different approach to it, or supplement what I’ve written. Maybe go more indepth.

    Comment by Raj Dash — August 6, 2007 @ 5:24 pm

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