Reasons to Build a Business Online

Monday, May 21, 2007 at 10:00pm by Site Administrator

Many of you that will stumble across this blog probably are considering starting a business (via Bizinformer) online or are already running one. But how many of you actually “work” online? By that I mean earn your living from online activities, not just working online.

Depending on your perspective, there’s a giant distinction between the two. I’ve spent much of my career online since 1996, as a webmaster a web programmer. But I’m not sure I could say that I earned a living online. That has only really been true since last October – just over half a year, though I’ve been doing it part-time for over a year.

All my income is now earned due to online activities. That is, I have no income due to a “regular” job that I commute to. I work online, I get paid online. I don’t even need to go to my bank unless I need currency.

Now whether that’s all bad or good is up to you to decide. If good, is this something you’d like to do? All indicators are that more and more people will work online, and that often means the ability to work from home – possibly with a bit of travel to meet clients or go to conferences.

While having a steady job is the preference for most people, freelancing or running your own business (not exactly the same) affords you a lot of other opportunities and freedoms. Some businesses are simply conducive to operating online. You don’t even need to wait for that gut feeling that may be necessary to jump into other businesses. If you have the entrepreneurial spirit, you can probably make it work, bootstrapping your way to success.

What helps are the addtional benefits of working online:

  1. Freedom of schedule.
  2. No or little commuting.
  3. Easy to take a break.
  4. Free entrepreneurial resources in the form of websites, directories, etc.
  5. Free software and web-based applications.
  6. Online, supportive communities and forums.
  7. Ease of research, thanks to search engines.
  8. Free publishing platforms, such as WordPress.
  9. Ad networks for revenue (e.g., ) and ad platforms for advertising (e.g., Google AdWords)
  10. Higher productive as a net result of all of the above (and any benefits I’ve missed).

These are merely a few of the advantages of working online. Even if you need to maintain an offline business, there are probably aspects of marketing and promotion that you can do online. And in doing so, you might eventually discover that you can move operations completely online. Good luck.


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