Better than Monster: 50 Free Places You Can Post A Job Online and Get Top Talent

Wednesday, November 21, 2007 at 8:39pm by Site Administrator

Finding the right candiate for your job can be an uphill battle. With unqualified applicants, resume spam, and the housands of other jobs out there, it’s a miracle just to get a handful of winners to interview. You can usually increase your pool of potential candidates by posting your job on an online site like Monster or CareerBuilder, both of which are visited by thousands of employment seekers each day. But when posting on sites like these, you’re likely to run into high fees as well as unspecialized candidates. Instead of wasting time and money on those sites, check out these 50 sites that offer free, and often specialized, job postings for employers.


These sites have postings for nearly any job you can imagine.

  1. JobAdsUSA: Get unlimited free job postings from JobAdsUSA with great features like resume alerts to let you know when you might have found the perfect match among hundreds of thousands of resumes.
  2. JobFoxter: This free job database is one of the largest out there, so get your job listed and start finding applicants from anywhere in the world.
  3. Free Agents Jobs: Get unlimited free posting on Free Agents Jobs as well as the ability to add your company logo and even keep tabs on interest in your postings.
  4. Hire Fire: Don’t let the name fool you, this isn’t a site at all about firing. Employers can post jobs and get alerts when resumes matching certain criteria are posted.
  5. Good Recruit: Make finding new employees easy with this site. You’ll get access to all resume and contact information for all potential candidates as well as the usual job posting abilities.
  6. Job.Ad.Venture: Post your job listing on Job.Ad.Venture for free and get access to resumes from specialty sites focusing on programming, database professionals, healthcare, marketing, sales and more.
  7. Job Spider: Post jobs for hundreds of types of positions on Job Spider. You can also browse a wide selection of resumes to see if there’s someone out there looking for a job like the one you’re offering.
  8. Learn4Good: Search for employees worldwide with this job posting site and post up to 20 jobs a month absolutely free.
  9. LuckyDogJobs: LuckyDogJobs is a free job posting site for everything from accounting to engineering, helping you find the people you need to keep your business up and running.
  10. CareerOneStop: Gain access to resumes from job banks all over the country and post your own jobs on this Department of Labor website.
  11. Jobvertise: Make the most of the largest free job and resume site by putting your job on Jobvertise. Employers can post jobs for free and gain access to almost half a million resumes of job seekers.
  12. StaffingLinks: This free service can help you find the staff you need. Add your company’s website to the database and get started searching for your next employee.
  13. PersonnelDesk: Set up an account on this site for free job posting and resume searching as well as links to numerous other job posting sites.
  14. Job Island: Your business can use this site to post jobs, search resumes, and even set up a job RSS feed.
  15. Jobs, Work, Your business can take advantage of not only job postings but an applicant tracking system, recruiting desktop and a corporate career site all free of charge.
  16. CentralHR: Get access to job seekers wanting everything from creative positions to medical work on CentralHR. Create a profile and start posting jobs immediately, no strings attached.
  17. Jobs 4 Get your jobs posted on this and other major sites with no startup fees. You’ll also gain access to thousands of resumes.
  18. JobsCity: JobsCity is a great network for posting jobs and finding employees. Simply submit your email and you’ll be able to set up a free account for posting jobs and browsing through resumes from all over the world.
  19. TeleportJobs: Save your business money on posting jobs with free listings from TeleportJobs. You’ll have access to resumes from employees in every type of work from consulting to Web design.
  20. Employment Inc: Use this site’s free job posting service to have thousands of potential employees reading your posting without spending a dime.
  21. JobKabob: This sleek site makes it easy to post jobs and look through resumes all without taking out your credit card or leaving the office.
  22. GadBall: Gain access to thousands of resumes and over 30,000 visitors every month with the free job posting and resume search services from GadBall.
  23. Juju: If you want to post multiple jobs at once, then JuJu is probably your best bet. This job search engine specializes in bulk postings, making it faster than ever to get them up on the Internet for searching.
  24. WorkGiant: While not entirely free, WorkGiant doesn’t require that employers pay any fee unless a qualified candidate is found, so there’s no risk if it doesn’t pan out out, and you’ll get access to a great service.
  25. Get your own URL for job postings on to direct potential employees right to your company.
  26. CareerPark: CareerPark offers employers free job postings and resume searches among some of the big names in business like BlueCross, Random House, and Sylvania.
  27. JobsGala: Sign up with JobsGala to get free 30-day job postings and resumes sent right to your account.

Tech Job Sites

If you’re in need of some tech-savvy help, give these sites a look.

  1. Telecommuting Techies: Get a remotely located developer, programmer or consultant with this free posting forum so you can get the know-how you need without the extra overhead.
  2. devBistro: Find developers galore on this job posting site. The site boasts over 280,000 visitors each month, giving you a great chance of finding the talent you need to get the job done.
  3. HWG-Jobs: If you’re looking for someone to maintain, design, develop or program a website for you, then HWG-Jobs can be a great place to start looking. Simply send an email to the site moderators and it will be posted to the site free of charge.
  4. AgaveBlue: Get all the IT help you need with free postings on this site. You’ll get access to resumes from freelancers and those looking for full time work.

Freelance and Work at Home

Expand your workforce without expanding your office by using these sites specializing in freelance and work at home jobs.

  1. Telecommute Need some extra help but don’t have room around the office for another employee? Find a telecommuter to add to your staff with free job postings on Telecommute
  2. GoFreelance: Need a freelancer for a specific project? Check out this freelance job posting site and list your job to get quotes from qualified applicants.
  3. Freelance JobsPost: Finding a freelancer has never been easier with this site. Simply post what kind of work you need done and the details of your project, and you’ll get responses and competitive bids from freelancers.
  4. Work at Home Jobs: Outsource your office work to an at-home employee with this site. It offers free postings for jobs as well as articles and links to help you learn more about telecommuting.
  5. JobVita: Join this site to get up to 10 free job postings per month as well as access to unlimited resume searches. It’s designed especially for small businesses and work at home opportunities, so if that’s what you’re looking for, it can be a great free resource to take advantage of.
  6. SimpleLance: Add your job to the postings on this freelancing forum and find the professionals you need for web development, programming, marketing and graphic design.


Take the traditional route into the 21st century with these online classified sites.

  1. Today’s Classifieds: Employers can get free job postings on Today’s Classifieds, which specializes in telecommuting and programming jobs, but will accept other types of job postings as well.
  2. Craigslist: Millions of users nation and world wide check this site daily, so get your job out there by posting it on Craigslist. Best of all, in most areas it won’t cost you a thing.
  3. Freeified: This easy-to-use classifieds site makes it simple to post job openings for your company no matter what state you live in.
  4. WebCosmo: Take advantage of the free classified ads offered by this site to post the open positions at your business.
  5. PostMeUp: Post a free job ad in almost any American city using this new classifieds service.
  6. Post jobs in a wide variety of fields with this simple classifieds site.

Specialty Sites

These sites cater to specific fields or job pools to help you find the employees you’re looking for.

  1. BestJobsUSA: Those looking for some new HR recruits will find free postings for human resources jobs on this site. It also contains information for finding recruiting associations, trade shows, HR sites and numerous other resources.
  2. The Job Box: If you’re searching for some help with entry-level positions for fresh college grads then Job Box can be a great place to put a free job listing. You’ll be among big name employers like FedEx, Home Depot and Farmers Insurance.
  3. USAJobs Inc: This non-profit organization helps match employers with the right employees. Submit your job to gain access to their database of professionals, graduate students, and ex-military looking for employment.
  4. Do you want to find student employees for internships or hourly work? Then can help you, with free posting and resume searches through college and graduate applicants.
  5. HirePatriots: Want to support your veterans? Try posting a job on this site to attract applicants with military expertise.
  6. CEOTrak: Looking for some upper management or even an executive to add to your team? Try posting your opening on this site to dig up the best execs out there.
  7. A Career in Find a new top salesperson with this site dedicated exclusively to matching up those in sales with available jobs. They have features that allow you to include graphics and even screen potential employees.

Entrepreneur and Productivity Roundup – Mon Nov 19, 2007

Monday, November 19, 2007 at 8:00pm by Site Administrator

Social Networking for Entrepreneurs
If you have a website where you publish regular fresh content (articles, videos, etc.), such as a blog for your business, social networking is a must. However, with hundreds of social networking/ social media sites out there, you have to pick the right ones for your niche. To that end, check out BootstrapMe’s social networking toolbox and Tropical SEO’s list of niche social sites that send traffic.

Never Too Old For Business Success?
Freya Bletsoe (Sykes?) at Small Business Branding asks what’s the right age to start a business. She offers some of the benefits and advantages of both young and old age groups.

But if you’re one of those over-30 entrepreneurs that always feels that time is ticking away for your business success, seeing “Top 20 Under 30 Entrepreneur” type lists probably don’t help. Don’t fret. Successful entrepreneurs are typically older – in their 50s and 60s. But even that might put some of you in a fret, worrying that you don’t have time to “make it”, depending on how old you are.

Well then check out this gallery of 8 entrepreneurs over 80, involved in several different markets. If this doesn’t ease your stress over an imaginary ticking “success” clock, probably nothing will.

Downloadable Shopping Maps
With Google’s current bids for wireless spectrum and indications that mobile marketing will be heating up in the next few years, consumers will have a lot of useful mobile applications to look forwards to. But until they’re commonplace, you have things like downloadable shopping maps [via Business Opportunities]. Currently they’re only for Sydney, Australia, but what do you want a bet more cities will follow suit?

25 Ways to Approach A Woman At Work And Not Get Sued

Monday, November 19, 2007 at 4:43pm by Site Administrator

It isn’t any surprise that coworkers often find themselves attracted to one another. After all, you’re working in close proximity, seeing each other regularly, and usually dressed more attractively than you would be in a more casual situation. Yet work romances can create a troubling dilemma. Many businesses  have strict rules about what is acceptable when pursuing a romance with a coworker, and for a good reason. Often, there is a fine line between what is harmless flirting and sexual harassment, and underestimating it can cost you your career. So if you want to ask out that cute girl from marketing, follow these tips to avoid landing yourself in hot water.

  1. Ask her to lunch. Lunch is a relatively harmless request, as business associates often get together for lunch to discuss work related issues. If you’re nervous or want to be extra careful, invite along a few other coworkers.
  2. Send her emails. Sometimes emails can be a low-pressure way to ask out the object of your affection at work, and she won’t feel like she has to give you an immediate response. Just be careful what you write–emails are often monitored, and any inappropriate emails will likely be saved for your dismissal interview.
  3. Include other coworkers. If you’re afraid to risk it all and ask her out one-on-one, try inviting her out with a group of coworkers. You’ll still get to spend some time with her away from work, but there will be other people around to ease any potential awkwardness.
  4. Only ask once. If you’ve asked her out and she said no, don’t press the issue. Repeated attempts at getting her to go out with you will make her uncomfortable and definitely cross the line to harassment.
  5. Give non-threatening compliments. One way to show your interest in a female coworker is to pay her compliments. You just have to be careful about what you say, as there are many things that could be taken in the wrong way and could sound inappropriate. One way to do this is by giving a compliment accompanied by a question such as "That’s a nice University of Whatever scarf. Did you go to school there?" That way, she won’t feel pressured to respond to your compliment, and you’ll get to know a little more about her.
  6. Walk with her to meetings or out of the building. Make the most of your travel time through the building to spend time with the woman you’re interested in asking out. It’s an easy way to approach her and it’s unlikely to make her feel uncomfortable because your walk has a terminal point.
  7. Arrange outside of work outings. You won’t seem like a creep if you ask her to come along on company outings outside of work, and in fact, if she’s new you might even score some points with her for making her feel included in the group.
  8. Keep your distance. While you might get away with getting touchy feely when approaching a woman at a bar, at work you should keep your distance. Don’t invade her personal space. Instead, express your interest through your face and body language.
  9. Tell her jokes. Jokes can be a great way to get her to let down her guard and think of you as a person, not just her coworker. Just be careful to keep the jokes clean to avoid upsetting her or any other coworkers within earshot.
  10. Bring her coffee. Provided she likes coffee, this will be seen as a sweet, non-aggressive gesture. If you’re lucky, you could turn a one time gesture into a daily coffee date.
  11. Only approach those who are not your subordinates. It doesn’t matter how attractive your subordinates might be, they should be off limits if you want to avoid future trouble. Even if you spark a long-term relationship, if it goes sour you could become subject to complaints that you used your status as leverage.
  12. Make excuses to stop by her desk. Walking by her desk every once in awhile or bringing some papers over to her can be a good way to break the ice and give you an opportunity to ask her out.
  13. Keep it casual. If you do ask her to go out, make sure it’s something that isn’t too intimidating. Try asking her to get coffee or dinner before asking her out to come over to watch a movie.
  14. Be her friend first. Before you take the leap to asking out a coworker, get to know her first. You may find out that while you thought she was cute, you two don’t really have much to talk about. Of course, if you do, you’ll have a much easier time asking out someone you’re already friendly with.
  15. Send her a meeting invitation. Why not get cute about it and send her a meeting invitation through her email? You can keep things casual with a simple catch-up lunch meeting if you want to see how interested she is.
  16. Ask for her help on a project. You can often approach a coworker you don’t know particularly well by asking for her help on a project. You’ll get her help and a chance to talk with her that you might not have otherwise had.
  17. Take breaks together. Invite her along on your afternoon snack run or trip to the water cooler. If she says yes, who knows, she might say yes to dinner and movie.
  18. Use work as a conversation starter. An easy way to break the ice with a coworker is to joke around or talk about work. You can share a laugh about how sweaty your boss was at the meeting or how awful the coffee is in the break room. You’ll be bonding, but in a way that’s appropriate for the office.
  19. Leave her outs. If you want to ask out someone from work but you aren’t sure of her interest in you, make sure you leave her an out when you invite her on a date so that she doesn’t feel trapped or made uncomfortable by your request.
  20. Get her opinion. If you work closely with the coworker you’re interested in, try asking her opinion on something you’re working on. It’ll let her know you value what she thinks and later on, you can ask her opinion on more personal matters as well.
  21. Gauge her interest. Whether you ask around the office to see if she might be interested or just read her signals, don’t pursue a woman that doesn’t seem to be into you. While this is a good rule to follow in general, it’s especially true for the office.
  22. Save her a seat. One way you can show interest in a woman at work without being too pushy about it is to save her a seat at your next meeting or conference. It’s a nice gesture and you’ll get to sit by her the whole time.
  23. Ask her questions. You’re unlikely to face any lawsuits for trying to get to know a coworker better, unless of course you start quizzing her about her personal life or dress sizes, so take the opportunity to ask her questions and get to know what makes her tick. It will make it easier to ask her out later.
  24. Maintain eye contact. This is a good approach to dealing with women at work, as it shows that you are interested in what they are saying. It also makes it clear that your eyes aren’t wandering to places that are inappropriate.
  25. Just ask. Sometimes the best way to approach a woman at work is to just do it. That way, you’ll know right off the bat if she’s interested or not, and you won’t be tempted to say or do things that she might find harassing if she’s not interested.

Remember that none of these tips are foolproof–every person has their own comfort threshold and some might take offense at things of which others would think nothing. Stay smart, and who knows? Your office romance might blossom into something more.

Top 100 Entrepreneur Podcasts

Tuesday, November 13, 2007 at 11:35pm by Site Administrator

If you’re a busy entrepreneur, chances are you barely have time to brush your teeth, let alone brush up on all of the blogs, business news, and books out there. If you’re too busy to read, podcasts are a great alternative. Try listening to these podcasts for entrepreneurs while you’re on the go.


Hear about strategies for up and comers in these podcasts.

  1. FlyingStartups: Get monthly updates of interviews with well known startup entrepreneurs on FlyingStartups.
  2. Startup Nation Radio: The Sloan Brothers take you on their adventure of starting a dream business.
  3. Loic Le Meur: This serial startup entrepreneur creates podcasts with interviews, news and more.
  4. Andrew Allgaier: Andrew Allgaier’s on the brink of launching his business.
  5. Cubicle Divas: Leesa Barnes shares secrets on how women can start a new business on a shoestring.
  6. StartupBizCast: Steve Mullen’s Startup BizCast has loads of business advice and tips for startups.


Keep your mind on your money by checking out these podcasts that center on finance and investment.

  1. Business With Cents: This podcast is all about starting a successful business without a lot of cash.
  2. Best Accounting Practices: Listen to Best Accounting Practices for insight from CPA Jack Boyer.
  3. Venture Voice: These podcasts offer infomation on venture capital, entrepreneurship, and other topics in business.
  4. Entrepreneur Magazine Radio-Money/Jobs and Economy: This podcast covers news and interviews in money and economy.
  5. Kiplinger Personal Finance: Entrepreneurs need to keep a close eye on their personal finances. Learn how to do that with Kiplinger’s podcast.
  6. Entrepreneur and Investor Corner: This podcast is designed to help entrepreneurs get their feet wet in finance and investing.
  7. Joseph Associates: This podcast from Joseph Associates covers the merger and acquisition marketplace.
  8. QuickBooks Small Business Podcast: Get small business seminars in this podcast from QuickBooks.
  9. TaxQuips: If you’ve got a small business tax question, tune in to TaxQuips.
  10. Accounting Best Practices: Steve Bragg discusses a number of accounting topics in this podcast.


Use these podcasts to spark ideas and inspiration for your business.

  1. 60 Second Ideas: Get inspiration from these quick idea podcasts.
  2. Daily Thoughts for Business: These inspirational thoughts will brighten any entrepreneur’s day.
  3. Teen Biz: On this podcast, you’ll find business ideas for teens and young adults.
  4. Biz Op Radio: Chris Murch stays on top of business opportunities in this podcast.
  5. HBR Ideacast: This ideacast from Harvard Business Review offers loads of management ideas and commentary.
  6. Entrepreneur Cast: Learn how to take your inspiration beyond the concept with Entrepreneur Cast.
  7. Tweak!: Tweak! teaches entrepreneurs to make small changes in their business.
  8. Escape From Cubicle Nation: Pamela Slim’s podcast is all about getting out of the cubicle and into a life you can enjoy.
  9. iinnovate: Learn about innovation and entrepreneurship with this podcast.
  10. Killer Innovations: Phil McKinney shares his knowledge about creativity and innovation.


Listen to these podcasts for strategies and help for staying on top of everything.

  1. Gain Control of Your Day: Use these tools and techniques to stay on top of your productivity.
  2. A Motivated Entrepreneur: Get motivated with this podcast.
  3. Smarter By The Minute: Work smarter and live happier by checking out Smarter By The Minute.


These podcasts provide loads of ideas for getting the word out about your business.

  1. Aggressive Marketing & Entrepreneurship Podcast: Tune into Michael Cage’s podcast to learn about strategies and news for marketing your business.
  2. The Cold Calling Podcast: Listen to the Cold Calling Podcast for tips, insight, and tricks on telephone prospecting and lead generation.
  3. Guerilla Marketing: Find out what people want online and how to be an exceptional guerilla marketer with this podcast.
  4. Recognized Expert Marketing: Listen in to this podcast to learn how becoming a recognized expert can help you with marketing.
  5. Biz III: Listen to this small business podcast for loads of tech-savvy marketing tips.
  6. Personal Brand Marketing: Check out Vikarm Rajan’s podcast for marketing tips you can use.
  7. Duct Tape Marketing: John Jantsch’s Duct Tape Marketing podcast delivers loads of marketing tips and offers lots of big-name guests.
  8. Marketing Edge: Check out Marketing Edge for insight on public relations, marketing, and more.
  9. Marketing Voices: Listen to Marketing Voices for perspectives on social media marketing.

Business Building

Build your business with these podcasts.

  1. Build a Private Practice: Learn how to build a private practice from therapists and experts who have been there before.
  2. Struggling Entrepreneur: Find out what this entrepreneur has learned along the way.
  3. Building a Home Business That Doesn’t Suck: Listen to this podcast to learn how to build a real home-based business.


Check out these podcasts for business outside of the US.

  1. Business Coach Podcast-Canadian Small Business: This business coach has lots of advice for Canadian entrepreneurs.
  2. The China Business Show: Find out how business leaders do business in China.
  3. I’m Boss TV: Get small business information from Australians here.
  4. The Engaging Brand: Anna Farmery’s The Engaging Brand is all about a consultancy in the UK.
  5. China Business Podcast: Find out about growth and opportunities in China by listening to this podcast.
  6. Entrepreneur’s Journey: Check out Yaro Starak’s podcast to hear about the Australian’s journey as an entrepreneur.
  7. Small Biz Pod: Check out this podcast for UK entrepreneurs.
  8. InsidePR Podcast: This weekly Canadian podcast is all about public relations.


In these podcasts, you’ll hear interviews with lots of successful entrepreneurs.

  1. Jenerous: Listen to the stories of entrepreneurs and marketers on Jenerous.
  2. Leader Network: On The Leader Network, you’ll listen to interviews on known and unknown leaders.
  3. Like Nobody’s Business: Lalita Amos’ podcast includes interviews and challenges to traditional business thinking.
  4. Startup Studio: With Startup Studio, you’ll enjoy interviews of entrepreneurs and learn how they did it.
  5. Biz Link Radio: On Biz Link Radio, you’ll get weekly interviews with entrepreneurs and executives.
  6. Entrepreneur Exclusive: Listen to exclusive interviews with entrepreneurs.
  7. Small Business Netcast: The panelists on this podcast discuss creating, developing, and managing small businesses.
  8. Round One: Listen to interviews of prominent entrepreneurs on Round One.
  9. Beermat Business Radio Show: Mike Southon, "Beermat Entrepreneur," interviews successful entrepreneurs, CEOs, and leaders.
  10. Meet The CEO: Listen to interviews of big-name CEOs on this podcast.
  11. DSM Buzz: This podcast interviews successful entrepreneurs and encourages consumers to buy local.
  12. Small Business Podcast: Listen to the Small Business Podcast for interviews with loads of business experts, entrepreneurs, and more.


Learn how to be a good manager and leader using these podcasts.

  1. Change Maker Minute: Get motivational messages for leaders from this podcast.
  2. The Good Manager Podcasts: Learn how to be a good manager in these podcasts.
  3. Fireside Chat with Lisa Haneberg: Learn about business management with these podcasts from Lisa Haneberg.
  4. Entrepreneurial Thought Leaders: Check out these lectures from Stanford for thoughts from entrepreneurial leaders.
  5. Small Biz Survival: Becky McCray’s podcasts focus on business leadership and management advice.
  6. Manager Tools: Use Manager Tools to become a more effective manager and leader.


Get the latest in entrepreneurial tech news with these podcasts.

  1. eBiz Show: Learn about successful ebusinesses on this podcast.
  2. eCommerce RSS Radio Show: Listen in to this show for information about tracking topics online.
  3. The Podcast Brothers: Check out the Podcast Brothers for weekly infomation on the business side of audio and video new media.
  4. Managing The Gray: C.C. Chapman’s podcast discusses how entrepreneurs can use social media to their advantage.
  5. Internet Business Mastery: Listen to Sterling and Jay’s podcast for information on the art of internet marketing and online business.
  6. Calcanis: This CEO of always has lots of special guests on his podcasts.
  7. The SBS Show: Manage your IT operations better by listening to the SBS Show.
  8. JoomlaJabber: Kathy and Tom discuss the Joomla open source content management service on this podcast.
  9. Podcasting for Business: This podcast will help you develop and create a podcast for your entrepreneurial venture.
  10. Midwest Business: Hear about business technology news that affects the midwest on this podcast.
  11. The Podcast Sisters: The Podcast Sisters is focused on small business and using the Internet to your advantage.
  12. CIO Podcast: Stay on top of the IT industry and learn how you can benefit from events.


For budding businesses, it’s all about focusing on sales. These podcasts do just that.

  1. Sales Roundup: Learn how to hire the right salespeople, keep communication with clients open, and more on Sales Roundup.
  2. Product Sourcing Podcast: Find out how you can find products to sell on this podcast.
  3. Copy That Sells Podcast: Learn how to write better copy with this podcast.


Get business news and commentary from these podcasts.

  1. New York Times: Stay on top of the latest news from all over the world with podcasts from The New York Times.
  2. On The Record: Listen to reporters from mainstream media discuss the future of the industry as well as marketing and business.
  3. Daily Review: Get an up to the minute briefing on daily news stories with this podcast.


For content that’s applicable to nearly every entrepreneur, check out these podcasts.

  1. Subscribe to’s podcasts, and you’ll get access to loads of different topics for entrepreneurs.
  2. Mind Your Own Business Podcast: Listen to Mind Your Own Business for "the antidote to business advice."
  3. I’m There For You Baby: This "entrepreneur’s guide to the galaxy" covers a number of different topics for entrepreneurs.
  4. Business Week: On Business Week, you’ll hear about popular weekly features from Business Week magazine.
  5. SBA Podcast: Get access to loads of resources and help from the Small Business Administration with these podcasts.
  6. Small Business Radio: This podcast discusses recruiting, marketing, and more.
  7. Business Humor Podcast: See the humor in entrepreneurship with this podcast of Hesh Reinfeld’s columns.
  8. Microbusiness News Briefs: Dawn Rivers Baker covers everything of interest to microbusinesses and their entrepreneurs.
  9. The Trend Junkie: This junkie is addicted to both trends and entrepreneurship.
  10. Learn Small Business: Learn how to operate a solopreneur venture through this podcast.


For even more thought-provoking content, listen to these podcasts.

  1. Entrepreneur Mum: This mom runs a business and a family.
  2. GopherHaul Lawn Care Podcast: Listen to this show to learn how you can create and maintain a successful lawn care business.
  3. Ask the Guru: Check in with real estate guru Larry King on this podcast.
  4. MBA Working Girl: Learn about both business school theory and real-world business practices from MBA Working Girl.
  5. Business Intelligence Network Solution Spotlights: Get business industry insights from experts in this podcast.

Freepreneuring: 5 Ways to Monetize Free Content

Sunday, November 4, 2007 at 10:00am by Site Administrator

With a shift towards free content online, no doubt many entrepreneurs are wondering how they can bootstrap their business if they are not going to draw any sales revenue. It’s a scary thought.

I don’t profess to have a solid answer, but I do have some ideas. Here are a few ways that you can still monetize your startup, even while offering free content or services.

  1. Advertising. TV and radio were always based on free content supported by advertising. At least until Cable/ pay per view and satellite radio came along. If you are offering only free content, consider monetizing your website with relevant ads – preferably those sold direct, on a CPM (Cost per Mille, e.g., 1000) basis of pageviews.
  2. Freemium. The freemium pricing model seem to be popular with web applications providers. General access is free, but the features that make the application efficient for the target end users cost a few dollars per month. One non-web app that has scored millions of users worldwide with this model is Skype, the desktop VoIP software.
  3. Subscriptions/ pay per view. Build a subscription site where premium content is only accessible by members. This does require that you have initial free content to draw potential subscribers, and for you to build your authority online, in your niche. If you’re successful, the numbers are worthwhile. For example, several marketing sites charge $197-299/year, and offer very high quality content that is essential to some professionals. While building up your membership list, you might supplement with advertising.
  4. Freedom to pay. This is what Radiohead did: pay what you like. Stupid or brilliant? You decide. I was unable to find the “buy” link on their official site and ended up downloading someone else’s low quality copy. Very low quality. But I’m a Radiohead fan and would have paid anyway. And of course, if I’m in a city where they’re going to plan, I’m even more likely to go see these guys. This monetization model is very similar to “shareware” for software.
  5. Buyout. if you have enough capital to build your brand/ presence online, and gain substantial eyeballs in the form of free content subscribers, selling to the highest bidder is a great option. For bootstrappers, this has to be preceded by one of the other forms above, else you’re not likely to have enough capital on hand to reach this stage.

With the exception of maybe freemium and freedom to pay, none of these are all that new. Which monetization model you choose (or a combo) depends on what it is you’re giving away – knowledge or services. Products, on the other hand, are hard to monetize with any of these models.

The Pros and Cons of Offering Free Content Online

Sunday, November 4, 2007 at 4:59am by Site Administrator

Popular bands such as Radiohead are now offering free (or pay-what-you-can) music online. Because of this, it’s been speculated that record labels are amongst the businesses facing extinction, along with newspaper publishers and possibly even desktop software producers.

The Internet has of course gone a long way in being a platform for delivery of such content. And with software that runs in a browser, what need will there be for paying for desktop software? Text and other media content also gets distributed from torrent sites, mostly illegally, in violation of copyright laws. So, whatever type of content you produce, you might be wondering whether you can go on charging for it.

Now, only the most immature of people believe that content producers as individuals (programmers, musicians, artists, writers, etc.) should not get compensated for their productivity. But when it comes to reality, not all content consumers behave this way. It’s easier to feel like you deserve to take free content from some big bad company that traditionally made millions/ billions – whether or not they’re now suffering financial losses.

So what do you do if you’re a startup without a financial history? Before I answer that, let’s look at some of the pros and cons of offering free content online, from the viewpoint of the producer.


  1. Makes your target market happy, thanks to the freebies.
  2. Gets them talking, passing on the word – the makings of being viral content.
  3. Viral content can generate massive amounts of web traffic.
  4. Brings you to the attention of people that might not otherwise know you.


  1. Brings you to the attention of people that’ll take your free content and never buy anything.
  2. The extra web traffic could boost your site hosting bill, and if you have no sales to show for it, you are not going to last long if you’re bootstrapping.
  3. Those who sample your free content might henceforth expect free content, all the time, and when it’s not free, might violate copyright and distribute it themselves (after they’ve purchased a single copy).
  4. Free content might alienate those without Internet access (about 3/4 of the world’s population), causing them to stop buying your “offline” product.

These may not be the only pros and cons, though they’re the ones that have been most prominent in my mind, as a retired programmer, an amateur composer, and a hopeful future filmmaker. The existence of free content on the Internet potentially impacts my livelihood.

Now, despite being a long-time Star Trek fan (but not a Trekkie), I don’t believe we’re going towards any sort of “free” model globally, for everything. At least not anytime soon. It’s far too complicated to get into that financial model across the world, even with about twelve years of the Internet’s (public) existence behind us. It simply goes against a thousand years or more of human thinking, with many unanswered questions to boot.

That means that for a quite a long time ahead of us, there will be people who will expect to pay for content, and even desire to pay for it. So back to my question: how do you deal with the current atmosphere of free content online, especially if you’re up against content producers who might be doing it for free?

This is a question I hope to explore here in the future.

How to be an Authority in Your Niche/ Market in 10 Easy Steps

Wednesday, October 31, 2007 at 11:30pm by Site Administrator

Writing does not come naturally to most people, but the activity in the blogosphere might suggest otherwise. Unfortunately, regular fresh content is crucial for building up a website, especially for businesses – whether you selling products or services online. Many entrepreneurs have selected blogging as their delivery vehicle for content, both for the informal style of writing needed, as well as because blogs enjoy special “relevance” status in many top search engines.

If you’re in this boat and don’t know how to get started, here are my suggestions:

  1. Get started. Launch your business website, if it’s appropriate to do so. This is the general online face of your business and encompasses all online activity that represents your company.

  2. Add a blog. Your business blog, if you have one, will be a less formal connection to your website visitors. Add a blog to a subdirectory, not a subdomain. So use instead of You can call the subdirectory anything, but I suggest “blog”, “journal”, “notes” or something of that sort.
  3. Determine readershp. Whether you do the blogging or hire a professional, be sure to offer a consistent schedule. That’s more important than blogging daily. But be sure to consider who your audience is. Will your blog readers be other bloggers in your niche, potential customers, your (future) competitors, casual visitors, etc. Who should they be depends on your objective for your blog.
  4. Use reportage. If you don’t yet have an editorial calendar and are not sure what to write about, or don’t have time for indepth content, start by reporting on happenings in your niche.
  5. Add your voice. Gradually add your own commentary to your reportage. Base what you say on your knowledg of the niche. However, be careful not to be insulting or nitpicking. The average blogger can get away with this, but you cannot – not if you’re representing your business. The other thing you can’t do is talk “at” readers. If you’re going to sell, be indirect.
  6. Expand your coverage. As you gain confidence in your writing voice, expand your posts. Add original information, share your experiences in your industry, write more of what you know. Just remember who your audience is; this will determine how you write about a topic.
  7. Build your authority. Always deep-link to relevant posts you’ve already written on your site, as well to authority sites/ content elsewhere. This helps build your authority in search engines.
  8. Show your authority. As you gain even more confidence in writing – as well as website authority in search engines – create original content such as e-books, screencasts, video, audio, indepth articles and reports. Teach what you know. Show your authority.
  9. Promote your content. There are a number of ways to promote your best content online, but one of the most effective ways is through social media sites. These including bookmarking and voting sites, as well as Stumbleupon. Keep in mind, though, that social media site members do not like to be promoted to. Some topics are difficult to promote through SMM (Social Media Marketing).
  10. Advertise your site. If social media promotion is not appropriate for your  niche, consider advertising, possibly through PPC (Pay Per Click) advertising campaigns or some other form of advertising. Don’t look at the campaign cost on a per visitor, or you’ll lose money. If you need 1,000 visitors to make 5 sales, divided the advertising cost by 5, not 1000. If you can’t justify the cost of advertising, rethink your blogging plan. Consider hiring a blogging consultant for some advice.

If your business has nothing to do with selling expert content, then that’s not something you want to add to your website or blog. If you have the urge to monetize a website, do it on a separate domain. Your business should not be perceived as trying to make money both through your regular products or services offerings and through advertising – unless of course you give your products, such as software, away free.

5 Steps to Launching a Revenue-Producing Membership Website

Friday, September 21, 2007 at 6:15pm by Site Administrator

The average digital entrepreneur likely constantly looks for startup opportunities online. One type of opportunity with a great deal of potential financially is to set up a subscription site. Do the numbers: 200 members per month at $50/mth per subscriber = $10K/mth. If you offer a service or product that only has one-time or low monthly overhead, that’s not a bad side business.

However, there’s far more to building a successful subscription site than just setting it up. Yaro Starak of Entrepreneur’s Journey recently launched his own membership site earlier this year – Blog Mastermind. Now he’s done the unthinkable: he’s showing you how to do your own. He’s on part 8 of a long-term series, and he’s revealed quite a lot of valuable information.


The pessimist might think this is a nice ploy, because now hundreds of people are going to try, and they’ll flood the market with services – obscuring the few truly good subscription services that might follow Yaro’s Blog Mastermind. The optimist will note the one clue Yaro gave that will clear all the competitors away: establishing your presence online, which is the first step, and takes the blogger “with potential” six months to two years.

My own opinion on the matter is that if you haven’t built at least one PR (Google PageRank) 6 site on your own (or are not associated with having done so), you haven’t established enough presence for a subscription service to succeed. PR is a much reviled measure of a website/ blog’s success, but it’s a ballpark measure of how much linkage you’re getting from elsewhere and thus recognition.


Being the mad entrepreneur, a few people and I are exploring the possibility of a subscription service at some point in the next year. It caters to our skills, which is the best approach. This is the nutshell strategy that I’m following with a group of people, separate but related to the partners in my online bootstrapping experiment.

  1. Pick the product. Determine what service/ products you intend to build a subscription offer around. This is just the overview stage.

  2. Show yoursef. Build your presence in suitable channels.
    1. Build a visible blog/ site.
    2. Establish your name or brand.
    3. Guest blog to make yourself more visible. There are tons of great blogs that want quality articles. Some might be in your niche, and you’ll get a link in the byline.
  3. Stealth mode. Build your promotional channels in stealth mode, before you build your subscription service. This includes any or all of the following:
    1. Plan the infrastructure for an affiliate program.
    2. Make lots of online friends who might become affiliates.
    3. Build social media accounts.
    4. Set up the early stage of a private forum with those online friends, who’ll later “tell two friends, and they’ll tell two friends, and so on and so on.”
  4. Scope things out. While your promo channels are being built out, clearly define the parameters:
    1. The service’s feature set. What can you offer that is unique and thus worth buying.
    2. What market are you targetting. It’s always best to go with a niche you know and are passionate about.
    3. The number of subscribers you are aiming for.
    4. What infrastucture needs you’ll have if  you reach your goal (i.e, domain names, websites, hosting costs) or surpass it.
    5. Whether the infrastructure needs to be scalable and whether it can be.
    6. Whether to have phased membership.
    7. Whether to offer early-adopter discounts, and how to do it.
    8. Whether to offer one subscription package or several.
    9. How to price the packages.
    10. How to collect recurring payment.
    11. How to reimburse unsatisfied subscribers.
    12. How to pre-promote the service.
    13. When to launch it.
    14. How to promote it.
    15. Whether you can bootstrap the early incoming funds to support any necessary expansion and promotion.
    16. Whether to stop promoting, depending on phases.
    17. How to maintain a brand and presence to keep the subscribers you have and/or entice new members – since there’ll always be some attrition.
  5. Start building. This takes a fine sense of timing. Nothing’s ever new online for long, and you don’t want to have spent money building an infrastructure if it’s not scalable, if you can’t change the product/ service you’re offering, or if you can’t otherwise reuse it.


There’s a lot more to know than just these five steps, and I urge you to read Yaro’s series. Exactly how you approach such a project depends on your time frame, since you want what you’re offering to be timely. By the time you have enough presence to launch your service, someone else might have already done so. That’s why so many online professionals go with a “product” that reflects their skills and knowledge, which is likely an unique package.

If you’re successful, the payoff can be huge. Some of the membership sites I subscribe to or have subscribed to are rumored to make US$40-100K/month. Can you build enough presence and authority online, and offer enough of a unique or valuable service to “deserve” such returns? Because despite the unwillingness of people to pay subscription fees to newspaper websites, there are many online professionals willing to part with up to $250/month. That’s if you give them something they need, something they can’t get elsewhere, which makes their professional life easier, earns them money, or simply just educates them in their chosen field. I spend anywhere from $40-$150/month on such services at any given time, and might actually be closer to $300/mth in the future.

The opportunities are there. Just remember that if you are essentially a new presence in the blogosphere, you’ve got a bit of a journey ahead of you before you become a successful digital entrepreneur. Don’t be dissuaded, just plan well and get started.

Marketing for Musicians: 100 Places to Promote Your Music Online

Thursday, September 13, 2007 at 2:10pm by Site Administrator

So you’ve got the band, the rehearsal space, the songs and you’re ready to play your first show. All your friends will be there, but you’d really like to have a big audience that’s psyched to hear you sing live but you’re just not sure how to get the word out about your band. Not to worry, rockstars of tomorrow, here is a list of 100 great places you can promote your music and increase your fan base online. Music Forums and Sites

These sites let you upload music, promote new albums or concerts, and get in touch with fans.

  1. At OurStage, you get to "let the fans decide." Upload your music and have thousands of online listeners vote on what they think is the best new sound. You can even win prizes.
  2. Learn how to upload your music to attract tons of new fans. is hugely popular, so you’ll be getting loads of traffic directed to your music.
  3. SoundClick: lets you search music by category, start a blog, participate in forums, and more.
  4. StarPolish: The good folks at StarPolish are "helping artists help themselves." Check out this site for a wealth of promotion ideas and opportunities.
  5. MVine: This community-powered website is another place where fans can vote on their favorite artists. Great for indie bands looking for their big break.
  6. Register with, and let the pros do the rest. Get your "music into the charts," snag an interview, and promote away!
  7. ArtistsFirst is the "global platform for the new music business." Learn more about this groundbreaking music sharing system by checking out the site.
  8. Total Band Hosting: This excellent resource is perfect for any indie bands new to marketing their sound. Total Band Hosting allows you to set up your own site, organize an online gig book, and more.
  9. NME: This site is full of valuable information on music news: concerts, interviews, festivals, and more. Submit your music and press releases for coverage, or just learn about the places you should be trying to get into.
  10. Artistopia: This site features "total music independence." Become a member, and you could be one of the indie artist profiles, which would give you and your band tons of exposure.
  11. PureVolume: PureVolume is still a relatively new company, but becoming a member and creating a profile is definitely worth your while.
  12. Music Forte: Talk about your band in the site’s forums, and learn about their Indie Music Promotion plan. Best of all, it’s free!
  13. Music Submit: This site is designed to help up and coming musicians promote their stuff online.
  14. iodaPROMONET: This popular site helps indie bands distribute their music all over the Internet.
  15. Sound of Traffic: Publish your music onto this site and learn how to buy traffic, increase the amount of traffic to your page, and more.

Sell Your Music

Start making a profit when you work with these sites, which are devoted to helping up and coming bands prosper.

  1. is a great resource for new bands looking to make it big. Register for free to sell your music online and post information about concerts.
  2. CD Baby: Sell your own CDs at CD Baby, one of the most popular online music stores out there.
  3. That’s right, isn’t just for bands with high-profile record deals. Click on the "sell your stuff" tab, and start making a little money!
  4. GarageBand: Sell your CDs, learn about upcoming conferences and events, post concert dates, and more on
  5. BeSonic: BeSonic boasts that it is "The Online Music Promotion Service." Sell your songs on this site, but also take time to browse through other artists’ uploads.
  6. 96 Decibels: This site makes selling your original music easy.
  7. Business and technology writer Sean McManus recommends as one of the best sites for selling your music.
  8. Emubands links indie bands with online stores like Napster and iTunes to help you sell your music.
  9. If you’re an unsigned artist with a great CD, check out for a place to sell your album.
  10. Audio Lunchbox: Keep 65% of all your music’s sales when you decide to link up with this great Web site.
  11. Epictunes: Epictunes is a powerful "online community for unsigned bands." Sell your music and connect with fans and other artists.
  12. CD Wow!: Sell your CDs with this British-based company.
  13. This British company specializes in digital distribution, and claims to award artists with "one of the best royalty rates on the Internet."
  14. CD Unsigned: This site markets itself as the place on the Web where music enthusiasts can check out the newest bands and hottest tracks before anyone else.
  15. Earn 100% of the profits when you sell your albums and individual tracks through this site.


Blogging is a great way to network with new fans. Check out these blogs for tips on promoting your music or potential coverage of your band, concerts, and more.

  1. Bob Baker’s The Buzz Factor: Bob Baker’s blog about music promotion is a terrific source for any indie artist.
  2. This article will convince you to start blogging in order to get more buzz for your band.
  3. Band Weblogs: Submit commentary to get the word out about your band.
  4. The author discusses what it’s like to be an indie artist in today’s music world. Learn marketing tips and send Mike an e-mail if you think your band has something great to offer.
  5. CC Music Blogs: This blog is a good resource for staying in touch with the most current music news. Learn how to license your own original works.
  6. It’s About Diversity Blog: This blog promotes non-English language music.
  7. The Secret Music Life of Kat: The author shares clever ideas and tips for marketing your music online.
  8. This article discusses how blogging has influenced music promotion on the Internet.
  9. Online Music Marketing with Jay Moonah: Find good tips for promoting your music on the Web.
  10. Music Library Association: Read this article to get more information about how blogging can change your entire music marketing strategy.
  11. Puddlegum: Check out this valuable article on promoting your blog on the Web site Last.FM.
  12. Check out this blog from Songbird Media Player. They cover new bands, concerts, and music news.
  13. Rewriteable Content: One of the best music news blogs out there, e-mail the authors a tip about your new album.
  14. Indie Music Xposed: This blog is always covering new bands, music news, and the latest tracks to hit the indie music charts. Participate in the forum to give your band a plug.

Internet Radio & Broadcast Resources

Be your own DJ and plug your band’s music. Create a podcast and interview yourself and other members of the band to meet new fans.

  1. Live365: Be your own broadcaster and play whatever you’d like– including your own music.
  2. Cornerworld: This site is another Internet broadcasting service. Play your own music, show your own personal music videos, or introduce yourself via video to fans.
  3. Gcast: Create your own podcast to connect with other bands and online listeners.
  4. Register your band’s music with this site, and they’ll recommend it to listeners with the same musical tastes as you.
  5. PayPlay: This fun, user-friendly site categorizes music by artist, genre, date, mood, and type.
  6. Magnatune: This ingenious music resource featured in USA Today allows fans to play your music online for free as if listening to a radio station. If they want to download the entire album, they can pay a small fee of their choice.
  7. Channel 4 Music: Upload music, comment on blogs, and more.
  8. features a radio broadcast that plays brand new music.
  9. Play your music on this great online radio that specializes in indie rock music.
  10. BBC Radio One: This site has great advice for promoting your music on the Internet. Check back often to catch up on music and entertainment news.
  11. Ubroadcast: Host your own Internet radio show, during which you can talk about anything or anyone you want!
  12. Upload your best tracks to this online radio network.
  13. Get paid to have your songs on the radio! Learn more by visiting this site.
  14. Special Radio: This resource is great for learning about submission guidelines for sending in your own tracks and albums, finding out about contests, reports, and more.
  15. Pandora: Find out how you can be one of the featured new artists in the Music Genome Project.

File Sharing

Upload your music onto these sites for others to download.

  1. Limewire: Post info about your band on the site’s forum or blog.
  2. Kazaa: Kazaa lets you publish your original songs and promote your blog or Web site.
  3. Upload your music into this site’s library. You can also plug your new songs and meet fans on the forums.
  4. Add your music to the site’s directory of mp3 downloads and ringtones.
  5. ApolloTunes: Create your own personal account and start uploading music to share.
  6. Trackseller: At Trackseller, it’s "nothing but music." Upload your music into their directory, and they’ll charge the listener each time a song is downloaded.
  7. Into Music: Start your own label and you can begin selling your music online to Into Music.
  8. CDfuse: CDFuse offers your fans free downloads, so there’s no limit to the number of people who can check out your sound.
  9. At, they’re "dedicated to the development and exposure of unsigned bands and artists." Upload your music here, and you’ll know you’re in good hands.
  10. Broadjam: Broadjam offers an extensive library of music downloads, offers Web hosting capabilities, and features a Top 10 category.
  11. iSOUND: "Live life loud" when you log on to iSOUND. Create a profile and talk about your band, upload photos of concerts, and download cool music.
  12. This resource connects music fanatics with several great download sites across the Web. Find out how your music can be included in their libraries.
  13. Tradebit: Upload and download your music on this great site.
  14. Tunecore: Sell your uploads here.
  15. Netunes: "It’s all about the music" at Netunes, where they let your fans download your tracks for free.
  16. Submit your music so that your friends can download and share your tracks for free.

Networking Sites

Connect with old and new fans by creating a profile with one or several of these networking communities.

  1. Facebook: If you’re not already on Facebook, then it’s time to go ahead and join. Post upcoming concerts on your profile or use the invite tool to share with friends the details of your next gig.
  2. HearMySpace: This article shows you the "top five ways to promote music on MySpace."
  3. Bebo: Another social networking site, Bebo is a fun community perfect for promoting your band and advertising upcoming gigs.
  4. iJamr: Network with other bands and fans and encourage your friends to join this community to help get the word out about your music.
  5. Tagets: Sell your music directly to your fans with the help of Tagets.
  6. This site helps "musicians connect with their fans."
  7. The Music Network: This site is a community of the best music blogs and forums out there.
  8. Talk about music, pop culture, and other entertainment news when you log onto
  9. Upload photos and videos of your band in action to attract new fans.
  10. Share photos and video with other members. Talk about your band and learn about what other artists are up to in group chatrooms.
  11. imeem: imeem is a powerful resource for musicians to promote their albums at the same time they connect with fans, old and new.

Other Sites and Resources

From promotional materials to forums to blog ideas, these items will help you promote your songs and concerts.

  1. Build your own website: Click on the link to get great start up tools for building your own website.
  2. Use WordPress to start your own blog: WordPress is free and easy to use.
  3. CafePress: Sean McManus’ genius marketing intuition has led him to suggest visiting Create promotional items like T-shirts or coffee mugs with your band’s logo. Sell them at concerts or on your website.
  4. Publish flyers, newsletters, and more by using Lulu’s excellent self-publishing tools.
  5. Moocsounds: This site is great for classical musicians. Sell your tracks and promote your group here.
  6. FourFront Media and Music: Get excellent tips for marketing and promoting your band on the Web.
  7. Promoting Your Music Online: Check out this Ezine article for more information on how to promote your music online.
  8. Music Tweak: Get your band noticed with the help of Music Tweak.
  9. Ignite Image: Use the professional advice offered at Ignite Image to give your band the boost it needs.
  10. Plug your band’s best tunes while checking out other artists’ newest hits.
  11. Feature your own podcast on this website. Talk about your music, upcoming concerts, and website.
  12. Evolvor: This blog is a fantastic resource for musicians who want to learn new marketing strategies.
  13. EZPowell Music Distribution Company: Read articles to find out how to book an interview and become a master at Internet marketing.
  14. Upload your music into their library, and it could be sent to someone as an mp3 Musicgram.

Every great band had to start somewhere, and with these tools and resources for promoting your music, you’ll be well on your way to success.

12 Easy Personal Fashion Rules to Increase Your Earning 12%

Tuesday, September 11, 2007 at 3:45pm by Site Administrator

When you started your business, you probably imagined never having to suit up for an interview or conform to someone’s dress code ever again. Right? Wrong. As an entrepreneur, your style of dress is more important than ever before. Show clients that you’re a professional by following these essential fashion rules.

  1. Wear what makes you feel confident: This one’s important, because if you don’t appear confident, no amount of tailoring and shoe shining can make up for it. If you feel like an impostor in a suit and tie, wear something else that feels more appropriate for your comfort level. If you feel you look good, you’ll be in a better position to connect with your clients.
  2. Suits give an illusion of power: If you’re comfortable in a suit, where it whenever it’s appropriate, the key word here being appropriate. They give off a sense of sharpness and professionalism. Of course, if you’re meeting a client at a coffee shop down the street, you may want to tone it down to business casual.
  3. Always wear nice shoes: Run down and scuffed up shoes will make you look like you’re sloppy and can’t pay attention to detail. Clients do not want to see this. Make sure that your shoes look nice, even if they’re not horribly expensive. Remember, a little shoe shine goes a long way. While you’re at it, remember to make sure your belt matches your shoes. Brown shoes do not go with black belts, and vice versa.
  4. Dress appropriately every day: Even if you’re just on the couch with your laptop most of the time, it’s important to make yourself presentable every day. Why? Because if you’re bumming around in your jammies all day, you’re not likely to feel very productive. Even more importantly, you don’t want to get stuck having to scramble to get presentable if a client wants you to stop by and meet with them in half an hour. This doesn’t have to mean you’re dressed to the nines, but you should at least wear something that you wouldn’t be embarrassed to be seen in.
  5. Wear what fits: Nothing screams, "Hi, I’m wearing grownup clothes today" like an oversized piece of clothing. Avoid looking like you’re playing dress up by purchasing clothes that fit appropriately. If you’ve got nice pieces that just don’t fit anymore, consider having them altered. Otherwise, get rid of them in favor of something more flattering.
  6. Manage your hair: Shaggy, unkempt hair just doesn’t look professional. Keep your hair neatly trimmed and styled. You don’t have to lay on pounds of gel, but make sure it’s attractive and tidy. The same goes for any facial hair; if you’re going to grow a goatee or moustache, don’t let it go wild. Keep it neatly trimmed for a professional look.
  7. Don’t go overboard with makeup: Ladies, makeup can make you look more attractive, but don’t let things get out of hand. You don’t want the person you’re meeting with to marvel at how thickly you’ve caked on your foundation. Keep it natural so your clients aren’t distracted by your looks.
  8. Cover up: Again, distraction is a major folly, and skin is sure to take the attention away from you. You want the focus to be on your work and intelligence, not what you are or aren’t wearing. So as a general rule, you’ll appear more professional if you wear more clothing. Not necessarily quantity, but quality of cover. Consider slacks instead of shorts, a sleeved shirt instead of a tank top, and other less revealing pieces of clothing.
  9. Know your audience: It’s important to consider your occasion and dress on par with what you expect others to wear. Don’t show up at a construction site wearing a three piece suit unless you want to be laughed all the way back to your car. Likewise, forego your jeans for slacks if you’re visiting someone’s corporate office.
  10. When in doubt, overdress: If you’re not sure what the occasion calls for, err on the side of overdressing. As long as you feel confident and comfortable in what you’re wearing, it’s always better to be too dressed up than not enough.
  11. T-shirts just won’t work: You may think that your client is charmed by the witty saying on your shirt, but he’s laughing at you, not with you. Instead of a t-shirt, wear a polo or a comfortable button-down. This rule goes for flip flops and Crocs, too.
  12. Keep a spare in your car: Keep a few key pieces in the trunk of your car in case you find yourself roped into a last minute meeting and need to take your appearance up a notch. A wrinkle-free jacket, shoes and a belt should suffice. Make sure that they’re versatile enough to work with just about anything you’d normally wear.
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