Comments on: Bootstrapping Case Study: Screencasting on the Cheap http://www.businesscreditcards.com/bootstrapper/bootstrapping-case-study-screencasting-webcasting-on-the-cheap/ Information and Tips on getting the right card Wed, 12 Mar 2008 13:44:43 +0000 hourly 1 http://wordpress.org/?v=3.4.2 By: Ian Ozsvald http://www.businesscreditcards.com/bootstrapper/bootstrapping-case-study-screencasting-webcasting-on-the-cheap/#comment-3070 Ian Ozsvald Wed, 14 Nov 2007 21:59:17 +0000 http://www.businesscreditcards.com/bootstrapper/bootstrapping-case-study-screencasting-webcasting-on-the-cheap/#comment-3070 The big problem with selling screencasts is that you have an uphill struggle finding an audience who are prepared to pay. First you have to find interested people and then you have to establish your credibility before someone will pay. You're doing this whilst competing with bloggers who create textual tutorials (surrounded by Ads) at a faster rate than you. Unless you invest in a good site you'll also lack useful features like a comment system (for public testimonials), voting and an active userbase who like to discuss and promote your work. Based on these problems we created http://ShowMeDo.com two years ago - we have an active, recurring visitorship of users who like to learn via screencasts. We also sell our own content and we invite our authors to sell their own videos. Much of our content is free, it is all highly educational, we have prestigious folk like members of the Python Software Foundation as a part of our site (creating free Python tutorials). CamStudio is a great piece of sw but note that there are free/open-source tools which are very powerful (I use HyperCam and CamStudio by preference). I have some notes here that will give you options: http://showmedo.com/submissionsForm (this is our submissions page - it also details which tools to use and that's the bit you should concentrate on) You are welcome to use us as a promotional vehicle for free material and also to sell through us to our audience. Note that *all* material that comes to the site is checked for quality - we only publish good, useful material that is beneficial to our users. We are *not* YouTube. If you'd like to meet us and our authors then do come and join us in our active Google Group (http://groups.google.com/group/showmedo) Regards, Ian Ozsvald, co-founder of ShowMeDo ps. we boot-strapped ShowMeDo - background information on our journey and on the other entrepreneurial events that I run in the UK is available on my personal blog (http://ianozsvald.com). The big problem with selling screencasts is that you have an uphill struggle finding an audience who are prepared to pay.

First you have to find interested people and then you have to establish your credibility before someone will pay. You’re doing this whilst competing with bloggers who create textual tutorials (surrounded by Ads) at a faster rate than you.

Unless you invest in a good site you’ll also lack useful features like a comment system (for public testimonials), voting and an active userbase who like to discuss and promote your work.

Based on these problems we created http://ShowMeDo.com two years ago – we have an active, recurring visitorship of users who like to learn via screencasts. We also sell our own content and we invite our authors to sell their own videos.

Much of our content is free, it is all highly educational, we have prestigious folk like members of the Python Software Foundation as a part of our site (creating free Python tutorials).

CamStudio is a great piece of sw but note that there are free/open-source tools which are very powerful (I use HyperCam and CamStudio by preference). I have some notes here that will give you options:
http://showmedo.com/submissionsForm
(this is our submissions page – it also details which tools to use and that’s the bit you should concentrate on)

You are welcome to use us as a promotional vehicle for free material and also to sell through us to our audience.

Note that *all* material that comes to the site is checked for quality – we only publish good, useful material that is beneficial to our users. We are *not* YouTube.

If you’d like to meet us and our authors then do come and join us in our active Google Group (http://groups.google.com/group/showmedo)

Regards,
Ian Ozsvald, co-founder of ShowMeDo
ps. we boot-strapped ShowMeDo – background information on our journey and on the other entrepreneurial events that I run in the UK is available on my personal blog (http://ianozsvald.com).

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